Facing North-West: reaching south and east bound traffic 6 feet high x 8 feet wide = 48 sq. ft. Over 95,000 audience per day Audience: Yonge & Adelaide is at the heart of the financial district and is also a thoroughfare for commuters traveling out of downtown east bound to the Don Valley Parkway. Residents of this area are financial office towers, restaurants, coffee shops and retail stores offering the media buyer the following in demographics: Well heeled business and financial professionals (one block away from the TSX) Affluent, influential consumers and decision makers Viewed by commuters traveling to and from the King Subway Station (total commuter traffic 58,269 daily in 2002) Nearby attractions: Hummingbird Centre, Hockey Hall of Fame, Toronto Stock Exchange, Toronto Eaton Centre :: Click here to download the Wild on Walls rate card.