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STARCH REPORT Research Numbers
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Heat Up Sales With Out-of-Home Marketing
Out-of-home advertising is hot--and there's a lot more than summertime temperatures fueling
the flames. If you're not familiar with the term "out of home," it encompasses everything
from billboards and bus shelters to skywriting and the vast numbers of new "place based"
media, such as beach sand impressions or the posters above diaper-changing stations.
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"10 brilliant seconds! Our campaign for Macy Gray was definitely an effective way to showcase this captivating artist visually."
Alida Tanna, Regional Marketing Representative, Sony
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